What actually happened in marketing, filtered — refreshed every morning.
172 items
The digital landscape is evolving fast. Why a structured digital marketing strategy is no longer optional, and how a business of any size can build one that compounds.
Mumbai: Gap has unveiled ‘Denim on Your Own’, its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Todd’s original rendition of Robyn’s “Dancing on My Own”, created specifically for the campaign, the initiative brings together music and fashion to celebrate GapDenim, individuality…
Mumbai: Two Brothers India Farms, a farmer-owned regenerative food company, has launched ‘Khaane Ke Saath No Mazaak’, its largest integrated brand campaign to date, aimed at encouraging consumers to think more closely about the food they consume every day. Rolling out through the festive season leading up to Diwali,…
Mumbai: Srinivasan K. Swamy, President of the Advertising Agencies Association of India (AAAI), has defended his nomination to the Board of the Broadcast Audience Research Council (BARC) India in an email addressed to one of his critics. In the communication to Tanya Goyal, Swamy refutes allegations levelled against…
Mumbai: CDSL Investor Protection Fund (IPF) has launched a multilingual investor education film in collaboration with Amar Chitra Katha, aimed at simplifying financial planning and investment concepts for investors across India. The initiative uses storytelling and animation to make key principles of informed and…
New Delhi: Eureka Forbes has launched ‘4 Ghante Mein Itna Kuch’, a new direct-to-consumer (D2C) service proposition that promises delivery, installation and exchange of an old appliance within four hours. The initiative aims to simplify the appliance upgrade process by bringing the three services together within a…
Mumbai: Sustainable home-care brand BECO has launched #WarOnWhatsHidden, a campaign aimed at bringing greater attention to ingredient transparency in household cleaning products. The campaign encourages consumers to look beyond front-of-pack claims and understand the ingredients used in products such as dishwashing…
Mumbai: River has launched a new campaign film as part of its Made for Makers initiative, spotlighting solopreneurs pursuing unconventional professions and showcasing how the River Indie fits into their everyday lives. Created by STOM Productions, the film forms part of a wider brand initiative that also includes a…
New Delhi: Sify Technologies has launched its new brand campaign, ‘Your Move’, positioning choice, flexibility and control as key considerations for enterprises moving from AI experimentation to large-scale deployment. The campaign addresses the varied stages of enterprise AI adoption, highlighting that organisations…
Addressing the nation on the occasion of the country’s 80th Independence day, Prime Minister Narendra Modi reiterated the country’s ongoing…
London: Tesco and BBH London have launched a new campaign highlighting the potential of Clubcard rewards, encouraging customers to use the points and vouchers they have accumulated to unlock savings on holidays, dining and family experiences. Timed around the school summer holidays, the campaign forms part of Tesco’s…
Mumbai: Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer , featuring actress Sahher Bambba . The campaign is built around the idea of “flawless-looking skin that still looks like skin” , highlighting the concealer’s natural, skin-like finish. Through…
Addressing the nation on the 80th Independence Day, PM Modi said new frontiers in artificial intelligence, quantum computing, space, robotics and data centres are opening up rapidly.
India’s AI story has grown beyond building an Indian equivalent of ChatGPT. The current phase is about building the infrastructure,…
"Instagzam", "Insta-gram", "Instagwam" and the ilk, these are just some of the terms netizens have come up with after Instagram decided to redesign its wordmark. Instagram's new wordmark update has generated significant online debate and mixed user reactions. The redesigned lettering aims for a modern and clean…
Live commerce success hinges on reducing purchase hesitation and discovery friction. On Indian Independence Day we look at the country's consumer journey and how it differs significantly from global markets. The focus for India is on providing clarity and better answers. AI will increasingly assist creators and…
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release. The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal .
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50 . That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses looking for alternatives.
New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal .
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated. The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared first on Search Engine Journal .
The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP […]
Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal .
Tagbin is taking Brixx to large enterprises first, promising faster BIM generation, cost estimation and regulatory compliance
The 6-foot tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
The deals shows capital is rotating out of the application layer and into the signal layer.
