Performance Marketing
Hands-on paid ads — Meta Ads, Google Ads, lead generation, targeting, budgets and reporting — using live campaigns and real budgets.
Learn the basics of paid advertising, lead generation, Meta Ads, Google Ads, campaign setup, targeting, budgeting, creatives, reporting, and result tracking. This course is ideal for people who want to run ads for brands, businesses, clients, or their own ventures. You'll get hands-on with actual ad accounts and learn the patterns that separate ads that waste money from ads that convert.
What you’ll be able to do
- Set up Meta Ads & Google Ads campaigns from scratch
- Build audiences, lookalikes and retargeting flows
- Write ad copy and brief creative that converts
- Manage budgets, bids and pacing across campaigns
- Read ad reports and optimise for actual results
Syllabus
How paid ads actually work
Week 1- The ad auction & what you pay for
- Funnel basics — cold to warm to hot
- Goal-setting & what numbers actually matter
Meta Ads — Facebook & Instagram
Week 2-3- Campaign structure & objectives
- Audiences, lookalikes & retargeting
- Creative strategy & ad formats
- Budgeting, bidding & scaling
Google Ads — Search, Display, Shopping
Week 4-5- Search vs Display vs Performance Max
- Keywords, match types & negative lists
- Quality score & landing page basics
Reporting & optimisation
Week 6- Reading the right dashboards
- When to kill, when to scale
- Client-friendly reporting templates
Who you’ll learn from
The Freaking Minds Team
Led by the founders and senior creators at Freaking Minds — an agency working on real brand campaigns, design, video and digital marketing every single day. You'll learn from people doing this for clients right now, not lecturers reading from slides.
FAQ
Do I need any prior experience?
No prior experience is required. You just need curiosity, consistency, and willingness to learn. Beginners are welcome.
Is this online or in-person?
This is an in-person program held at the Freaking Minds studio in Bhopal. You learn alongside a small batch in an actual agency environment.
How long is the program?
45 days. Structured for fast, hands-on learning with practical assignments throughout.
Will I get a certificate?
Yes — every participant who completes the program receives a Freaking Minds Creator Program certificate.
What is the refund policy?
Full refund within the first 3 days of the program if it is not the right fit. Reach out to freakingmindsdigital@gmail.com.
Early-bird ends 4 Jun
Indian GST applies. Razorpay receipt issued on payment.